The term of “Urban Poor Community” or what Indonesian called as “Kaum Miskin Urban” that exist in social media has recently become the topic of a trend among young people today. The term was first disclosed by Gayatri Jayaraman, BuzzFeed contributor of Indian origin based on the experience of seeing the behavior of young people today in India on a post on his blog. What is meant here is the Urban Poor bizarre behaviour in today’s young generation who are willing to not eat and would rather spend all of their work to exist always in places that are categorized as high-class hangout to be posted on their social media accounts. And of course, this phenomenon is not only in India, but also many we see in Indonesia, especially in Jakarta.
The appearance of this millennial generation who want to keep being existed can be seen around our environment, such as the number of students and even elementary school children or junior high and high school were mostly spent time at several mall known Jakarta such as at Grand Indonesia or Senayan City to hang out for hours rather than follow lessons just to show off and continue to exist on their social media accounts as a “rich man fantasy”. We can also see this kind people among several workers. Mostly they are more willing to spend their salary to buy the latest gadget brands even reckless buying a luxury car (but still credits) just for showing off in cyberspace without taking into account the amount of salary they had (which of course is still below 7 million). In addition, another weird but unique behavior conducted by that millennial generation is by choosing a friend from high class people and big businessmen only in order to raise their social status in their communities. The usual way to be accepted among these is the total revamp their lifestyle with always hanging out in places exclusive always attended by executives rich to wear clothing and luxury accessories which require expenditure budget above normal, so they hope they can be part of those circles to be able to go travelling abroad.